Late Night Libretto
by Mike T. Kerr
miketkerr.com
The Album Campaign
Posters
Bandcamp Graphics
Mike wanted his Bandcamp page to reflect the visual world of the album, so I designed a custom banner and background using elements from the cover. You might notice that the top blue rectangle is perfectly aligned with the one on the cover’s thumbnail image. No? I did all that pixel-pushing and testing for nothing? Well…I like it. And Mike said he liked it too.
Mini-Documentary Interview Series
When Mike and I sat down for an interview in his home near Roncesvalles, he really wanted to make sure certain messages about the music could be communicated with all the words that would otherwise be left unsaid on an entirely instrumental album.
We created this mini series of documentary style edits to interrupt the doom-scroll feed with slightly slower and more meaningful storytelling in order to highlight the musicians on the album, and the album’s place in Toronto’s music scene.
If you’re going to watch just one of these videos, please watch “A Jazz Love Letter to the Music Scene”. This video summarizes the entire point of what it is we are trying to do out here in the “Capital ‘S’ Small Time” music scene.